Live Bar, November 11th according to Lazy Bear Sports, CBA’s total revenue last season exceeded 1 billion RMB, of which advertising sponsorship revenue accounted for more than 45%, higher than digital media copyright and television copyright, it is the largest source of income.

This season, the number of official “sponsors” at all levels of the CBA league has reached 22. Online, more than 700 brands have been exposed in CBA-related scenarios, digital marketing has undoubtedly become the most important channel of sports marketing.

(KouWuShi)